Privacy Policy

This Privacy Policy describes how Plantly, LLC ("Plantly," "we," "us," or "our") collects, uses, and protects information when you visit getkeel.io, apply for Keel access, or use Keel (collectively, the "Service"). Keel is operated by Plantly, LLC.

We may collect information you provide directly, such as your name, email address, company, role, CRM details, and other information submitted through waitlist or onboarding forms.

If you opt in to SMS messaging, we collect your phone number and related consent records. If voice access is enabled for your account and you call Keel, we collect call metadata such as your phone number, the time the call was placed, and its duration. We may also collect usage information, device and browser data, and technical logs needed to operate and secure the Service.

We use information to provide, maintain, and improve Keel; review waitlist and founding-cohort applications; communicate with you about access and product updates; deliver operational SMS messages you have opted in to receive; protect the Service; and comply with legal obligations.

SMS consent and phone numbers: If you opt in to receive SMS messages from Keel, we use your phone number to send operational text messages related to your use of Keel, such as debrief prompts, follow-up questions, coaching notifications, draft-ready notifications, and feedback requests.

We do not sell, rent, or share SMS opt-in consent, phone numbers, or text messaging originator opt-in data with third parties or affiliates for their marketing or promotional purposes. We may share information with service providers only as needed to deliver and support Keel's messaging services.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent to receive SMS messages is not a condition of purchase.

Where voice access is enabled for your account, calls you place to Keel are answered by Sara, Keel's AI, rather than by a person. We do not enable call recording or transcription without telling you first and obtaining any consent required by law.

Voice consent is recorded separately from SMS consent and can be withdrawn separately: turning off voice access does not affect text messaging, and replying STOP to a text stops all Keel text messaging. We use call metadata to operate, support, and secure the Service, as described in this Policy.

We do not sell your personal information. We may share information with service providers that help us host, secure, deliver messages, process forms, or support the Service, subject to appropriate contractual protections.

We may also disclose information if required by law, to protect rights and safety, or in connection with a business transaction such as a merger or acquisition.

We retain information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary based on the type of information and how it is used.

We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure.

You may opt out of operational SMS messages at any time by replying STOP. You may request access, correction, or deletion of certain information by contacting us, subject to applicable law and operational requirements.

The Service is not directed to children under 18, and we do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. The "Last Updated" date above reflects the most recent revision. Material changes will be posted on this page.

Privacy questions may be sent to hello@getkeel.io.

Keel is operated by Plantly, LLC.